Don't Dilute the Message

I'm a believer in the 'short and sweet' philosophy when it comes to email.

I've had colleagues whose lengthy emails are laughed about behind their backs.  In fact, the emails are dreaded by their recipients.  But most importantly, they do not get completely read, the main message is lost, diluted and the senders credibility can be damaged.

• Be brief.  Use plain language.
• Remove redundant or unneeded words, even sentences.
  
• Keep it "above the line" and to one page.  Nobody wants to scroll.
• Use BOLD and bullet points to make your main message or action items and deadlines easy to find.

Email, Lean and Concise.  <- Click for more words and sentences on the subject.

National Broadcasting Corp?

Very interesting to me that NBC originally declined to run this ad:

read more...

High Fructose Corn Syrup Makes Mice Chubby

Saw a commercial today about High Fructose Corn Syrup.

Designed to calm our concerns about the "natural" product... Whatever "natural" means...

Dig into to the studies, so you don't stammer like the lady in the commercial about the facts and the concerns.

clipped from Wikipedia:

"...soft drinks sweetened with HFCS are up to 10 times richer in harmful carbonyl compounds, such as methylglyoxal, than a diet soft drink control.^[23] Carbonyl compounds are elevated in people with diabetes and are blamed for causing diabetic complications such as foot ulcers and eye and nerve damage;^[24][25]"

"A study in mice suggests that fructose increases obesity.^[26] Large quantities of fructose stimulate the liver to produce triglycerides, promotes glycation of proteins and induces insulin resistance.^[27] According to one study, the average American consumes nearly 70 pounds of HFCS per annum, marking HFCS as a major contributor to the rising rates of obesity in the last generation. ^[28]"

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.... The "Crack of sweeteners"

An Obvious Solution? $1.50 per gallon

Great video from T. Boone Pickens. Let's get to work on some solutions!
Tired of hearing arguments about lipstick today. I'd like to be living in the solutions.

Things that make you go,"Hmmm"

And this is the BIG campaign to combat the Apple commercials?....Hmmmm.
Interesting, but there's still a lot of work to do.... I'll be waiting for the funny part.